Luxury Real Estate Marketing: Go Fishing Where the Fish Are Biting - Part 2

Times are tough.. for everyone-- in order to survive we must be resilient, flexible, adaptive, and willing to change.  Whether you can relate to the architecture or the dancing... I hope some of this post hits its mark!  Kathy

 The Dancing House - Frank Gehry, Architect              Photo  © Steve Coleman  

The Mindset of Resiliency

If you are waiting for the economy to rebound so that your luxury real estate marketing practice can recover from the doldrums, you might consider trying a more proactive approach:  Go fishing where the fish are biting!  In Part 1 of this blog series we advised the following: 1) Find out what is selling and where; and 2) Position yourself to deliver an extraordinary value proposition to that target market that enables you to stand out from your competition.  But, before you can re-invent yourself or even perceive new opportunities you must first cultivate, what we call here in Part 2, “the mindset of resiliency”.  Only then will you begin to experience your full blown personal economic recovery.

Maintaining an optimistic mindset in the face of mounting evidence of a stagnant economy should be considered JOB ONE regardless of the health of your real estate practice. This is perhaps the single most important thing you can do to turn things around for yourself.  It is, by far, the most important thing you can do even if your practice is thriving right now. How else to you expect to be able to perceive opportunities to spring back or sustain your momentum?

Resiliency means speedy recover from problems.  It is the ability to be healthy, happy or strong again after illness or disappointment.  It is hardiness, toughness, buoyancy. It is the ability to be financially successful again after a difficult period.  It is the ability to weather a storm, to bounce back swiftly from setbacks. This “mindset of resiliency” is a pre-condition to being able to perceive new opportunities that may not be obvious to your competition.

In 1936, Fred Astaire and Ginger Rogers danced to a song they sang called, Pick Yourself Up in the movie, Swing Time. The lyrics to this song brilliantly summarize the mindset of resiliency:

Nothing's impossible I have found,
For when my chin is on the ground,
I pick myself up,
Dust myself off,
Start all over again.

Don't lose your confidence if you slip,
Be grateful for a pleasant trip,
And pick yourself up,
Dust yourself off,
Start all over again.

Work like a soul inspired,
Till the battle of the day is won.
You may be sick and tired,
But you'll be a man, my son

Will you remember the famous men,
Who had to fall to rise again?
So take a deep breath,
Pick yourself up,
Dust yourself off,
Start all over again.

To maintain your optimism, look for inspiration wherever you can find it, even in old movies. Focus on those who are thriving and use this as evidence that you too can thrive under any and all economic conditions. 

Frank Gehry, the famous architect, has a backlog of projects.  The more he completes the more assignments he gets. The image above is a building designed by Gehry and Vlado Milunić.  It is located in the city of Prague and is called the Dancing House.  But, it originally was called Fred & Ginger, after the famous dancing pair.

Tough times are not tough for everyone. Nor, do they have to last for you if you have the mindset of resiliency.


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Kathy Schowe   760.333.8886  California Lifestyle Realty  California Lifestyle Realty                                               



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